February 1, 2022 | Jessica Smith
Students in grades 7 & 8 have been studying music and advertising. They’ve been watching and listening to advertisements and considering how music influences emotion and works with messaging to affect consumer behavior.
As part of this study, students have learned about “earworms,” short musical phrases that get stuck in people’s heads. In commercials, these can be used for sonic branding and jingles. They contribute to memorability and brand identity.
Over the next few weeks, 7th & 8th grade students will be using what they learned to script, compose, and produce their own radio commercials using a digital audio workstation, Soundtrap. Some students will extend the project to create a video commercial. Learn more about Soundtrap below.